A Identity and promotional piece for Friends of the Trees; a non-profit organization that promotes sustainable agriculture; more specifically: Permaculture. The logo embodies the vision of Friends of the Trees by combining a universal tool: a shovel; a sprouting plant and the letters in the organization's name itself. The interactive mailer is for an annual event in which numerous farmers, professors and community organizations convene to discuss, practice, teach and learn about ways to live and grow food more sustainably. Each packet contains the seeds of four different herbs that can be used in various ways; to grow, use for aromatherapy, culinary or cosmetic purposes. The entire package is biodegradable, creating less waste in landfills and more compost for future farms.